KIds Lapsing – Insight
Children take in most of what they learn through their eyes — but many feel nervous about having an eye test. And anxious parents often aren’t sure how to make the experience easier.
KIds Lapsing – Idea
Create a suite of reassuring, parent‑friendly emails that highlight the importance of regular eye tests in a calm, accessible way. Use simple humour and kid‑friendly visuals to reduce fear, while positioning our optometrists as supportive experts who understand both worried parents and nervous little ones.
KIds Lapsing
Kids Lapsing Follow Up
Kids Lapsing Follow Up