Proactive Campaign – Insight
Winter in the UK is long, grey and uninspiring. After months of cold weather and dull days, people naturally start craving colour, warmth and something to look forward to.
Proactive Idea
Launch a proactive campaign that taps into that winter slump by showing how travel can add colour back into people’s lives. Use bright, uplifting creative to contrast the dreary season — nudging people to start dreaming, planning and booking their next great escape.
Awards
2016: DMA Gold – Best Business to Consumer Category
2016: DMA Bronze – Travel, Leisure & Entertainment
2017: TMA Gold – Best use of Multi-Channel
2017: TMA Silver – Integrated Campaign of the Year
2017: MAA Winner – Best Consumer Effectiveness
Colour Your Summer
Colour Your Summer
Colour Your Summer
Colour Your Summer