Kids Welcome + Onboarding – Insight
Specsavers didn’t have a dedicated welcome or onboarding journey for parents and children. Yet research showed that kids often found the idea of visiting the opticians a little scary, while parents worried about them getting bored or misbehaving during the appointment.
Kids Welcome + Onboarding – Idea
Introduce the Optomonsters — five animated characters designed to engage kids, reassure parents, and reinforce the belief that Specsavers eye tests can actually be fun.
Kids Welcome + Onboarding
Kids Welcome + Onboarding
Kids Welcome + Onboarding