Take on the Tour – Insight
The Tour de France is the biggest and most‑watched annual sporting event in the world. But for fans, it remains something to admire from the sidelines. The question was: could we make the experience more inclusive — something riders could take part in, not just cheer on?
Take on the Tour – Idea
Create a real‑time cycling event where fans can ride against their Tour de France heroes using TACX software. By linking turbo trainers to live‑simulated climbs and displaying rider data on monitors, everyday cyclists can challenge themselves inch by inch on the same terrain the pros face — turning spectators into participants..