Oxfam – Insight
Oxfam wanted donors to feel like the beating heart of the organisation — genuinely valued, embedded in the mission, and part of a team that celebrates everyday progress while standing strong through future challenges. They needed a way to bring donors closer to the people and the work their contributions make possible.
Oxfam – Idea
Use Oxfam’s field bloggers as the heroes of a new content platform, giving donors direct access to real stories, updates and video from communities around the world. All of this lived on Oxfam’s new interactive website — Be There — allowing supporters to follow the work as it happened and feel more connected, more informed and more essential than ever.
Result
Won the pitch.
BE THERE – DIRECT MAIL
Subsequent direct mail and DRTV were commissioned off the back of the win.