Welcome Comms – Insight
Wyevale Garden Centre members are passionate gardeners, hungry for tips, guidance and seasonal know‑how. Yet there was a clear disconnect between their interests and the generic communications they received — leaving them under‑served, despite their enthusiasm.
Welcome Comms – Idea
Launch ‘The Great British Garden Survey’ to discover what truly inspires the nation’s gardeners. Using those insights, create tailored communications built around members’ specific interests — from seasonal planners to personalised tips — giving them content that feels relevant, useful and rooted in their love of gardening.
Awards
2015: DMA Gold
– Best Customer Journey
Welcome Comms