Rugby World Cup – Insight
Will they? Won’t they? England so often feel like the nearly men of world rugby. With the Rugby World Cup approaching, the nation is caught between doubt and hope — creating the perfect moment to spark anticipation and conversation.
Rugby World Cup – Idea
Transform Underground barriers into the kit colours of the teams England are set to face, turning the morning commute into a playful World Cup encounter. Events staff hand out mini rugby balls printed with the question “Can England go all the way?” — directing curious fans to find out in the weekend edition of The Guardian.