Insight I couldn’t find any cycle clothing I actually liked. Everything I saw felt too busy, too branded or just not my style. So rather than compromise, I set out to create something I’d genuinely want to wear.
       
     
Idea I launched my own cycling clothing label — My Bike and Me — built around simple, expressive designs that capture the joy and playfulness of being on a bike.
       
     
Results My designs were picked up by major London cycle stores including Suka Sport, Velorution, Herne Hill Bike Shop and Bon Velo. My clothing has also been featured at London Fashion Week.
       
     
Insight I couldn’t find any cycle clothing I actually liked. Everything I saw felt too busy, too branded or just not my style. So rather than compromise, I set out to create something I’d genuinely want to wear.
       
     
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Insight
I couldn’t find any cycle clothing I actually liked. Everything I saw felt too busy, too branded or just not my style. So rather than compromise, I set out to create something I’d genuinely want to wear.

Idea I launched my own cycling clothing label — My Bike and Me — built around simple, expressive designs that capture the joy and playfulness of being on a bike.
       
     
+

Idea
I launched my own cycling clothing label — My Bike and Me — built around simple, expressive designs that capture the joy and playfulness of being on a bike.

Results My designs were picked up by major London cycle stores including Suka Sport, Velorution, Herne Hill Bike Shop and Bon Velo. My clothing has also been featured at London Fashion Week.
       
     
+

Results
My designs were picked up by major London cycle stores including Suka Sport, Velorution, Herne Hill Bike Shop and Bon Velo. My clothing has also been featured at London Fashion Week.