Turn of Year – Insight
January to March is the moment families start thinking seriously about their summer holidays — and for Monarch, this period delivers a significant share of total annual bookings. It’s a window where timely, relevant inspiration can make all the difference.
Turn of Year – Idea
Send customers a personalised piece of direct mail based on destinations they’ve previously visited or shown interest in. Fill it with family‑friendly ideas, activities and recommendations tailored to their tastes — helping them picture their next holiday more vividly, and nudging them towards booking early.
Awards
2015: TMA Shortlist – Monarch Turn of Year 2015